Mar
19th
Wed
19th
The Ad IS the content
It strikes me that the techniques used to by a website to measure its audience (think web analytics ala Omniture, Google Analytics) are one and the same that a marketer would use to track a campaign. Why don’t adds embed the same level of analytics as a website? Why can’t I put analytics tags into my widgets or videos? Interesting article suggesting that my ads should be nothing less than unique content anyway…
