Mar
20th
Thu
20th
Turner Picks Rentrak for VOD Metrics
It baffles me that there isn’t more of this going on (e.g. monitoring what the set top boxes are doing). Why aren’t the MSO’s capturing census level data across all of their set top boxes for both broadcast and on-demand? And why haven’t they been doing this for years?
Is Nielsen’s panel really so good and so cheap that nobody’s needed anything better until now?
