The Rockethouse

Another “sky is falling” prediction. This time from Yankee group indicating that a la carte pricing would reduce overall cable viewership, drive up pricing on surviving channels and overall wreck havok on the industry.

The thing is, networks are already paid based on their viewership (as reported by our friends at Nielsen). The biggest thing they’re going to uncover is that Nielsen has been all wrong. Or perhaps it’s just going to prove that people are willing to produce content even in the absense of an (intelligent) audience.

Interesting that they didn’t mention switched digital in their analysis…